Staying Pumped – What’s Your Formula?

Professional boxer Dewey Bozella won his first fight in 2010. By itself, not a particularly noteworthy announcement. What is noteworthy is in knowing that at that moment, Mr. Bozella was 52 years old and had just been released from prison after 26 years incarceration for a murder he did not commit! His story is incredible!

One of the most fascinating parts of Dewey’s story is how he stayed motivated and how he kept his sanity (don’t forget, he was proven innocent after being in prison half of his life!). Here’s what Dewey shared: ”I focused on two things… self-improvement (education: he earned 2 degrees in prison) and staying healthy” (boxing was his vehicle). It is hard to imagine how Dewey Bozella actually stayed motivated all that time…but he did. His formula was education and boxing.

Everybody needs their own formula for staying motivated. In her excellent book “Get Motivated“, Tamara Lowe suggests that everyone is motivated differently. The key is to understand your own “personal formula for motivation”. As Jim Rohn said, “When the WHY is strong, the HOW becomes easy“. One of my Coaching clients recently shared her plan. It looks like this:

 1. Bombard myself daily with inspirational material (books, CDs, positive people, etc.)

 2. “Staying present” with where I’m going… what is my Big Picture?

 3. Lead generate daily so I’m always adding new “possibilities” to my life

 4. Have a Reward System in place to prevent Burnout (“I always plan my next trip well in advance and I use a Dream Board as a visual reminder”)

 You don’t need to spend 26 years in prison to figure this out. The above formula is just one example, the key is to develop your Personal Motivation Formula and stick to it every day.

 Some people don’t try… they just say “I don’t know what I want“. One thing you can count on in your journey is that human beings are “meaning seeking creatures”.

 Keep investigating your “meaning” and you will find the answer. Next, keep your answer in front of you at all times and you will stay motivated. Your formula will make you unstoppable! 

 NO Excuses.

Bruce Keith



Bruce Keith is an amazing person and a good friend of all of us here at Agent’s Equity. He is one of our best marketing partners and a true professional helping some of our best customers build their businesses.

Bruce will help you become a dramatically more effective salesperson by focusing on the 3 main aspects of the business of sales…..Time Mastery, “Real-Life” Sales Skills, and Repeatable Business Systems. The result is you become more efficient, you know “what to say and how to say it” and you perform your tasks consistently in a highly efficient fashion.

His proven strategies and techniques have helped 1000’s of salespeople take their careers to a whole new level in a surprisingly short period of time.

The books Bruce has written, the products his company has produced, and the highly successful coaching programs he runs provide an amazing combination to support salespeople all over North America.

If you want better results in a short period of time – then connect with Bruce Keith. As Bruce says, “The better you starts here!” Contact Bruce and his team today at