How Much Money Should I Spend On Marketing?

There are lots of good answers to that question. Surely one of the most important things to think about is –

“How much does it cost for you to acquire a new client and close a sale?

Here’s some math to consider –

* Last year you spent $10,000 on (direct) marketing

* Number of new clients: 20

* Number of sales: 10

* Average commission: $4000

* Total commission: $40,000

* Average cost of each sale: $1000

So, all other things being equal, would an additional marketing expenditure of $5000 generate another $20,000+ in commission for you?

Think about it…..

Jim Trainer CPA, CA