What The Millionaire Real Estate Agent Didn’t Tell You

Some time back, we had a post concerning this subject. But considering the types of markets we are experiencing this year, we thought we should address the topic again after this VERY long winter.

The Holy Grail for realtors must surely be Gary Keller’s book The Millionaire Real Estate Agent. It’s crammed full of great ideas and provides an invaluable structure around which to plan your business success.

One element of his program that I would like to give more emphasis to is – timing. Without good timing it may prove very difficult to achieve the level of success that you desire.

Why is timing important? The importance of timing is illustrated by considering the difference between sales and cash flow – they aren’t the same. In real estate, this month’s sales usually results in a real estate agent getting paid after closing. This can often be 60 to 90 days in the future. Your ability to manage this timing difference or bridge the cash flow gap will truly help you grow your business.

The time may be right for you to consider taking a commission advance. When you advance commission today – you have immediate access to money that you can invest now to get new leads and grow your business.

Just a thought…..hope it helps.

May your next deal be double-ended!

Warmest regards,

Joe Johnston