The various holidays that occur throughout the year give us an opportunity to get in touch with our prospects.
We should already be doing this regularly using emails, postcards, etc. But how about really personalizing your communication next time?
What about actually writing, yes writing, using a pen and paper – then putting your note or card in a hand-written envelope.
I can guarantee that your prospects, especially your best ones, will not only open the envelope, but remember your personal touch as well.
Just do it!
Jim Trainor, CA, CPA